Research

Who Gets Recommended?

Local-market research into a valuable question: who should I hire?

What we measure.

We look at visibility from several angles. The primary measure is how often a business appears across all recorded AI responses. We also track how many different customer questions surface the business and how many platforms surface it.

In plain English

What the terms mean.

Primary metrics

  • AI Response Presence — how many recorded AI responses included the business
  • Mention Rate — that count divided by the total number of recorded responses

Supporting metrics

  • Question Coverage — how many distinct customer questions surface the business on at least one platform
  • Platform Coverage — how many of the tested platforms surface the business at least once

Not a ranking.

This isn't a definitive ranking of businesses. It's a repeated sample of a discovery environment that changes by platform, location, date and the exact question asked. We treat it as a trend to track, not a scoreboard to freeze in place.

Research in progress

Current studies.

East Brunswick Roofing
September 2026

East Brunswick, NJ — Roofing

Initial study completed. Anonymized findings are featured on the homepage and in our methodology overview above.

Anonymized findings published
Future research
  • Plumbing
  • Windows
  • Contractors
  • Landscaping
  • Flooring / Tile

Want to know where your market stands?

We'll look at your specific market and tell you whether a study would surface anything worth acting on.