/* =========================================================
   Local Visibility IQ — Design System
   Ink/navy on paper, editorial research-firm feel.
   Two type families: Fraunces (display/serif) + Public Sans (body/UI)
   ========================================================= */

:root {
  --ink: #171A1E;
  --navy: #1E2D4D;
  --navy-soft: #33456B;
  --paper: #F6F4EE;
  --paper-alt: #EDE9DE;
  --line: #D7D1C1;
  --line-soft: #E3DECE;
  --accent: #7A2E2E;
  --accent-dark: #5C2222;
  --accent-tint: #F1E3DD;
  --muted: #5B5A54;
  --white: #FFFFFF;

  --serif: "Fraunces", "Iowan Old Style", "Palatino Linotype", serif;
  --sans: "Public Sans", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --mono: "IBM Plex Mono", "SFMono-Regular", Consolas, monospace;

  --max: 1180px;
  --measure: 62ch;
  --radius: 3px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

img { max-width: 100%; display: block; }

a { color: inherit; }

h1, h2, h3, h4 {
  font-family: var(--serif);
  font-weight: 600;
  color: var(--navy);
  line-height: 1.15;
  margin: 0 0 0.5em 0;
}

h1 { font-size: clamp(2.1rem, 4.4vw, 3.4rem); font-weight: 560; letter-spacing: -0.01em; }
h2 { font-size: clamp(1.55rem, 2.6vw, 2.15rem); letter-spacing: -0.005em; }
h3 { font-size: 1.25rem; font-weight: 600; }
h4 { font-size: 1.05rem; font-weight: 600; }

p { margin: 0 0 1em 0; }

.measure { max-width: var(--measure); }

:focus-visible {
  outline: 2px solid var(--accent);
  outline-offset: 3px;
}

::selection { background: var(--accent-tint); color: var(--accent-dark); }

/* ---------- Layout helpers ---------- */

.wrap {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 28px;
}

.section {
  padding: 76px 0;
  border-top: 1px solid var(--line);
}

.section:first-of-type { border-top: none; }

.section--tight { padding: 52px 0; }
.section--alt { background: var(--paper-alt); }

.eyebrow {
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.09em;
  color: var(--accent);
  text-transform: uppercase;
  margin: 0 0 14px 0;
  display: block;
}

.lede {
  font-size: 1.15rem;
  color: var(--navy-soft);
  max-width: 60ch;
}

.muted { color: var(--muted); }

.rule {
  border: none;
  border-top: 1px solid var(--line);
  margin: 0;
}

/* ---------- Buttons / links ---------- */

.btn {
  display: inline-block;
  font-family: var(--sans);
  font-weight: 600;
  font-size: 0.95rem;
  padding: 12px 22px;
  border: 1px solid var(--navy);
  border-radius: var(--radius);
  text-decoration: none;
  color: var(--navy);
  background: transparent;
  transition: background 0.15s ease, color 0.15s ease, border-color 0.15s ease;
  cursor: pointer;
}

.btn:hover { background: var(--navy); color: var(--white); }

.btn--primary {
  background: var(--accent);
  border-color: var(--accent);
  color: var(--white);
}

.btn--primary:hover { background: var(--accent-dark); border-color: var(--accent-dark); }

.btn--ghost {
  border-color: var(--line);
  color: var(--navy);
}

.btn--ghost:hover { background: var(--paper-alt); color: var(--navy); border-color: var(--navy); }

.text-link {
  color: var(--accent);
  text-decoration: underline;
  text-underline-offset: 3px;
  text-decoration-color: var(--line);
}

.text-link:hover { text-decoration-color: var(--accent); }

.cta-row { display: flex; gap: 14px; flex-wrap: wrap; align-items: center; }

/* ---------- Header / nav ---------- */

.site-header {
  border-bottom: 1px solid var(--line);
  background: var(--paper);
  position: sticky;
  top: 0;
  z-index: 40;
}

.site-header .wrap {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 74px;
}

.logo {
  font-family: var(--serif);
  font-weight: 600;
  font-size: 1.15rem;
  color: var(--navy);
  text-decoration: none;
  letter-spacing: -0.01em;
  white-space: nowrap;
}

.logo span { color: var(--accent); }

.nav-links {
  display: flex;
  gap: 30px;
  list-style: none;
  margin: 0;
  padding: 0;
}

.nav-links a {
  text-decoration: none;
  font-size: 0.92rem;
  color: var(--navy-soft);
  font-weight: 500;
}

.nav-links a:hover, .nav-links a[aria-current="page"] { color: var(--accent); }

.nav-right { display: flex; align-items: center; gap: 22px; }

.nav-cta {
  border: 1px solid var(--navy);
  padding: 9px 16px;
  border-radius: var(--radius);
  text-decoration: none;
  font-size: 0.88rem;
  font-weight: 600;
  color: var(--navy);
}

.nav-cta:hover { background: var(--navy); color: var(--white); }

.nav-toggle {
  display: none;
  background: none;
  border: none;
  cursor: pointer;
  padding: 8px;
}

.nav-toggle svg { width: 22px; height: 22px; }

.nav-links .nav-cta-mobile-item { display: none; }

@media (max-width: 880px) {
  .nav-links { display: none; }
  .nav-toggle { display: block; }
  .nav-right .nav-cta { display: none; }
  body.nav-open .nav-links {
    display: flex;
    flex-direction: column;
    position: absolute;
    top: 74px;
    left: 0;
    right: 0;
    background: var(--paper);
    border-bottom: 1px solid var(--line);
    padding: 18px 28px 26px;
    gap: 16px;
  }
  body.nav-open .nav-links a { font-size: 1rem; }
  .nav-links .nav-cta-mobile-item { margin-top: 6px; display: block; }
  .nav-links .nav-cta-mobile-item .nav-cta { display: inline-block; }
}

/* ---------- Hero ---------- */

.hero {
  padding: 60px 0 56px;
}

.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 640px) 1fr;
  gap: 48px;
  align-items: end;
}

.hero h1 { margin-bottom: 18px; }

.hero .lede { margin-bottom: 26px; }

.hero-support {
  margin-top: 22px;
  font-family: var(--mono);
  font-size: 0.78rem;
  letter-spacing: 0.04em;
  color: var(--muted);
}

.hero-side {
  border-left: 1px solid var(--line);
  padding-left: 32px;
}

@media (max-width: 860px) {
  .hero-grid { grid-template-columns: 1fr; }
  .hero-side { border-left: none; border-top: 1px solid var(--line); padding-left: 0; padding-top: 24px; }
}

/* ---------- Market-scan comparison visual ---------- */

.scan-card {
  border: 1px solid var(--line);
  background: var(--white);
  padding: 26px 26px 22px;
}

.scan-label {
  font-family: var(--mono);
  font-size: 0.68rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 16px;
}

.scan-row {
  padding: 14px 0;
  border-top: 1px solid var(--line-soft);
}

.scan-row:first-of-type { border-top: none; }

.scan-row-top {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
}

.scan-row .who { font-size: 0.95rem; color: var(--navy); font-weight: 600; }
.scan-row .what { font-size: 0.8rem; color: var(--muted); }

.scan-score {
  font-family: var(--serif);
  font-size: 1.9rem;
  color: var(--navy);
}

.scan-score.lead { color: var(--accent); }

.bar-track {
  margin-top: 10px;
  height: 8px;
  background: var(--paper-alt);
  border: 1px solid var(--line);
  overflow: hidden;
}

.bar-fill {
  height: 100%;
  background: var(--navy);
}

.bar-fill.accent { background: var(--accent); }

.scan-meta {
  margin-top: 16px;
  padding-top: 14px;
  border-top: 1px solid var(--line-soft);
  font-size: 0.8rem;
  color: var(--muted);
}

.tag-illustrative {
  display: inline-block;
  font-family: var(--mono);
  font-size: 0.65rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--accent);
  border: 1px solid var(--accent-tint);
  background: var(--accent-tint);
  padding: 3px 8px;
  margin-bottom: 12px;
}

/* ---------- Process steps ---------- */

.process-list {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  margin-top: 40px;
  border-top: 1px solid var(--line);
}

.process-item {
  padding: 26px 22px 26px 0;
  border-right: 1px solid var(--line);
}

.process-item:last-child { border-right: none; }

.process-num {
  font-family: var(--mono);
  font-size: 0.78rem;
  color: var(--accent);
  margin-bottom: 10px;
  display: block;
}

.process-item h3 { margin-bottom: 8px; font-size: 1.05rem; }
.process-item p { font-size: 0.92rem; color: var(--muted); margin: 0; }

.step-icon {
  width: 34px;
  height: 34px;
  color: var(--navy);
  margin-bottom: 14px;
  display: block;
}

.step-icon .accent-part { color: var(--accent); }

/* Reusable modifier: alternate an icon to the accent color for visual rhythm
   across a row/sequence of otherwise-identical navy icons. */
.icon-accent { color: var(--accent) !important; }

@media (max-width: 900px) {
  .process-list { grid-template-columns: 1fr; }
  .process-item {
    border-right: none;
    border-top: 1px solid var(--line);
    padding: 22px 0;
  }
  .process-item:first-child { border-top: none; }
}

/* ---------- Two-column discovery table ---------- */

.discovery-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0;
  margin-top: 36px;
  border: 1px solid var(--line);
}

.discovery-col { padding: 28px 30px; }
.discovery-col + .discovery-col { border-left: 1px solid var(--line); }

.discovery-col h4 {
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.07em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 18px;
  display: flex;
  align-items: center;
  gap: 10px;
}

.discovery-col h4 svg {
  width: 20px;
  height: 20px;
  color: var(--navy);
  flex-shrink: 0;
}

.discovery-col ul { list-style: none; margin: 0; padding: 0; }
.discovery-col li {
  padding: 10px 0;
  border-top: 1px solid var(--line-soft);
  font-size: 0.95rem;
  color: var(--navy);
}
.discovery-col li:first-child { border-top: none; }

@media (max-width: 700px) {
  .discovery-grid { grid-template-columns: 1fr; }
  .discovery-col + .discovery-col { border-left: none; border-top: 1px solid var(--line); }
}

/* ---------- Target market chip list ---------- */

.chip-list {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-top: 24px;
  padding: 0;
  list-style: none;
}

.chip-list li {
  border: 1px solid var(--line);
  padding: 7px 14px;
  font-size: 0.88rem;
  color: var(--navy-soft);
  background: var(--white);
}

/* ---------- Topic strip (icon + label row) ---------- */

.topic-strip {
  display: flex;
  flex-wrap: wrap;
  gap: 22px;
  margin-top: 26px;
  padding: 20px 0 0;
  border-top: 1px solid var(--line);
  list-style: none;
}

.topic-strip li {
  display: flex;
  align-items: center;
  gap: 9px;
  font-size: 0.86rem;
  color: var(--navy-soft);
}

.topic-strip svg {
  width: 19px;
  height: 19px;
  color: var(--navy);
  flex-shrink: 0;
}

/* ---------- Two-column general ---------- */

.two-col {
  display: grid;
  grid-template-columns: minmax(0, 460px) 1fr;
  gap: 56px;
}

@media (max-width: 860px) {
  .two-col { grid-template-columns: 1fr; gap: 28px; }
}

/* ---------- Case study / research blocks ---------- */

.case-block {
  display: grid;
  grid-template-columns: 200px 1fr;
  gap: 32px;
  padding: 32px 0;
  border-top: 1px solid var(--line);
}

.case-block:first-of-type { border-top: none; }

.case-meta {
  font-family: var(--mono);
  font-size: 0.75rem;
  color: var(--muted);
  letter-spacing: 0.03em;
}

.status-pill {
  display: inline-block;
  margin-top: 10px;
  font-family: var(--mono);
  font-size: 0.68rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--accent);
  border: 1px solid var(--line);
  padding: 4px 9px;
}

.case-block h3 { margin-bottom: 8px; }

.case-block--wide { grid-template-columns: 220px 1fr; }

@media (max-width: 700px) {
  .case-block,
  .case-block--wide { grid-template-columns: 1fr; gap: 10px; }
}

/* ---------- Service / pricing (editorial, not cards) ---------- */

.services-list { margin-top: 20px; }

.service-row {
  display: grid;
  grid-template-columns: 260px 1fr;
  gap: 40px;
  padding: 40px 0;
  border-top: 1px solid var(--line);
}

.service-row:first-child { border-top: none; }

.service-heading { position: sticky; top: 100px; align-self: start; }

.service-icon {
  width: 30px;
  height: 30px;
  color: var(--navy);
  margin-bottom: 12px;
}

.service-name { font-size: 1.4rem; margin-bottom: 6px; }

.service-price {
  font-family: var(--serif);
  color: var(--accent);
  font-size: 1.15rem;
  margin-bottom: 4px;
}

.service-recommended {
  font-family: var(--mono);
  font-size: 0.68rem;
  letter-spacing: 0.07em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 8px;
}

.service-for { font-size: 0.9rem; color: var(--muted); margin-bottom: 0; }

.service-body ul {
  margin: 0 0 16px 0;
  padding: 0 0 0 18px;
}

.service-body li { margin-bottom: 8px; font-size: 0.95rem; }

.service-note {
  font-weight: 600;
  color: var(--navy);
  margin-top: 14px;
}

@media (max-width: 780px) {
  .service-row { grid-template-columns: 1fr; gap: 16px; }
  .service-heading { position: static; }
}

/* ---------- Diagnostic areas list ---------- */

.diag-list {
  counter-reset: diag;
  list-style: none;
  margin: 24px 0 0 0;
  padding: 0;
  border-top: 1px solid var(--line);
}

.diag-list li {
  counter-increment: diag;
  padding: 18px 0;
  border-bottom: 1px solid var(--line);
  display: grid;
  grid-template-columns: 40px 1fr;
  gap: 16px;
  align-items: baseline;
}

.diag-list li::before {
  content: counter(diag, decimal-leading-zero);
  font-family: var(--mono);
  color: var(--accent);
  font-size: 0.85rem;
}

.diag-list strong { color: var(--navy); font-weight: 600; }

/* ---------- Form ---------- */

.form-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 20px;
  margin-top: 32px;
}

.form-grid .full { grid-column: 1 / -1; }

.field label {
  display: block;
  font-size: 0.85rem;
  font-weight: 600;
  color: var(--navy);
  margin-bottom: 6px;
}

.field .req { color: var(--accent); }

.field input,
.field textarea {
  width: 100%;
  font-family: var(--sans);
  font-size: 1rem;
  padding: 12px 13px;
  border: 1px solid var(--line);
  background: var(--white);
  border-radius: var(--radius);
  color: var(--ink);
}

.field input:focus,
.field textarea:focus { border-color: var(--navy); }

.field textarea { resize: vertical; min-height: 96px; }

.form-submit { margin-top: 28px; }

@media (max-width: 640px) {
  .form-grid { grid-template-columns: 1fr; }
}

/* ---------- Disclaimer strip ---------- */

.disclaimer {
  font-size: 0.82rem;
  color: var(--muted);
  border-top: 1px solid var(--line);
  padding-top: 18px;
  margin-top: 18px;
  max-width: 74ch;
}

/* ---------- Final CTA ---------- */

.final-cta {
  background: var(--navy);
  color: var(--paper);
  padding: 70px 0;
}

.final-cta h2 { color: var(--white); }
.final-cta .lede { color: #C8D1E0; }
.final-cta .btn { border-color: var(--white); color: var(--white); }
.final-cta .btn:hover { background: var(--white); color: var(--navy); }
.final-cta .btn--primary { background: var(--accent); border-color: var(--accent); color: var(--white); }
.final-cta .btn--primary:hover { background: var(--accent-dark); border-color: var(--accent-dark); }

/* ---------- Footer ---------- */

.site-footer {
  border-top: 1px solid var(--line);
  padding: 48px 0 34px;
}

.footer-grid {
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 32px;
}

.footer-brand .logo { display: inline-block; margin-bottom: 8px; }
.footer-tag { font-size: 0.88rem; color: var(--muted); margin-bottom: 4px; }
.footer-process { font-family: var(--mono); font-size: 0.78rem; color: var(--muted); }
.footer-contact { margin-top: 10px; font-size: 0.85rem; }
.footer-contact a { color: var(--navy-soft); text-decoration: none; }
.footer-contact a:hover { color: var(--accent); text-decoration: underline; }

.footer-links {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-direction: column;
  gap: 8px;
}

.footer-links a { font-size: 0.9rem; text-decoration: none; color: var(--navy-soft); }
.footer-links a:hover { color: var(--accent); }

.footer-legal {
  margin-top: 34px;
  padding-top: 22px;
  border-top: 1px solid var(--line);
  font-size: 0.78rem;
  color: var(--muted);
  max-width: 78ch;
}

/* ---------- Page hero (interior pages) ---------- */

.page-hero { padding: 54px 0 50px; }
.page-hero h1 { margin-bottom: 14px; }

/* ---------- Utility ---------- */

.stack { display: flex; flex-direction: column; gap: 8px; }
.center-narrow { max-width: 640px; }

@media (max-width: 620px) {
  .section { padding: 52px 0; }
  h1 { line-height: 1.18; }
}

/* ============================================================
   HOMEPAGE V3 — visual-first components
   ============================================================ */

/* ---------- Platform tag row (hero scorecard) ---------- */

.platform-row {
  display: flex;
  flex-wrap: wrap;
  gap: 6px;
  margin-top: 14px;
}

.platform-tag {
  font-family: var(--mono);
  font-size: 0.68rem;
  letter-spacing: 0.03em;
  color: var(--navy-soft);
  border: 1px solid var(--line);
  padding: 3px 8px;
  background: var(--paper-alt);
}

/* ---------- Question-by-question matrix ---------- */

.matrix-card {
  border: 1px solid var(--line);
  background: var(--white);
  padding: 26px;
  margin-top: 28px;
}

.matrix-question {
  font-family: var(--serif);
  font-size: 1.15rem;
  color: var(--navy);
  margin: 6px 0 20px;
}

.matrix-list {
  list-style: none;
  margin: 0;
  padding: 0;
  border-top: 1px solid var(--line);
}

.matrix-row {
  display: grid;
  grid-template-columns: 130px 1fr 1fr;
  align-items: center;
  gap: 12px;
  padding: 12px 0;
  border-bottom: 1px solid var(--line-soft);
}

.matrix-platform {
  font-family: var(--mono);
  font-size: 0.78rem;
  color: var(--muted);
}

.matrix-entry {
  font-size: 0.9rem;
  display: flex;
  align-items: center;
  gap: 7px;
}

.matrix-entry .mark { font-family: var(--serif); font-size: 1rem; width: 14px; }
.matrix-entry.hit { color: var(--navy); font-weight: 600; }
.matrix-entry.hit .mark { color: var(--accent); }
.matrix-entry.miss { color: var(--muted); }

@media (max-width: 620px) {
  .matrix-row {
    grid-template-columns: 1fr;
    gap: 4px;
    padding: 14px 0;
  }
  .matrix-platform { font-size: 0.72rem; letter-spacing: 0.04em; text-transform: uppercase; }
}

/* ---------- Evidence map ---------- */

.evidence-map {
  margin-top: 30px;
  text-align: center;
}

.evidence-node {
  display: inline-block;
  border: 1px solid var(--navy);
  color: var(--navy);
  font-family: var(--mono);
  font-size: 0.78rem;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  padding: 10px 20px;
  background: var(--white);
}

.evidence-arrow {
  color: var(--line);
  font-size: 1.1rem;
  line-height: 1;
  margin: 10px 0;
}

.evidence-sources {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 10px;
  list-style: none;
  margin: 0;
  padding: 0;
}

.evidence-sources li {
  border: 1px solid var(--line);
  background: var(--paper-alt);
  color: var(--navy-soft);
  font-size: 0.85rem;
  padding: 8px 14px;
}

/* ---------- Compact process row ---------- */

.process-row {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  margin-top: 30px;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.process-row-item {
  padding: 20px 20px 20px 0;
  border-right: 1px solid var(--line);
  display: flex;
  align-items: flex-start;
  gap: 12px;
}

.process-row-item:last-child { border-right: none; }
.process-row-item .step-icon { width: 26px; height: 26px; margin-bottom: 0; flex-shrink: 0; }
.process-row-item .process-copy { min-width: 0; }
.process-row-item .process-num { display: block; margin-bottom: 4px; }
.process-row-item h3 { font-size: 0.98rem; margin-bottom: 4px; }
.process-row-item p { font-size: 0.85rem; color: var(--muted); margin: 0; }

@media (max-width: 900px) {
  .process-row { grid-template-columns: 1fr; border-bottom: none; }
  .process-row-item {
    border-right: none;
    border-bottom: 1px solid var(--line);
    padding: 18px 0;
  }
  .process-row-item:last-child { border-bottom: none; }
}

/* ---------- Case study status grid (reusable for future real data) ---------- */

.status-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(140px, 1fr));
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
  margin-top: 16px;
}

.status-block {
  background: var(--white);
  padding: 14px 16px;
}

.status-label {
  display: block;
  font-family: var(--mono);
  font-size: 0.66rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 6px;
}

.status-value {
  display: block;
  font-size: 0.92rem;
  color: var(--navy);
  font-weight: 600;
}

/* ---------- Timeline track (reusable for future time-series data) ---------- */

.timeline-track {
  display: flex;
  justify-content: space-between;
  list-style: none;
  margin: 16px 0 0;
  padding: 14px 0 0;
  border-top: 1px solid var(--line);
  position: relative;
}

.timeline-track li {
  font-family: var(--mono);
  font-size: 0.68rem;
  letter-spacing: 0.03em;
  color: var(--muted);
  text-transform: uppercase;
}

/* ---------- Compact evidence card wrap (homepage case studies) ---------- */

.evidence-card {
  border: 1px solid var(--line);
  background: var(--white);
  padding: 24px 26px;
  margin-top: 20px;
}

.evidence-card h3 { margin-bottom: 4px; }
.evidence-card .muted { margin-bottom: 14px; }

@media (max-width: 620px) {
  .status-grid { grid-template-columns: 1fr 1fr; }
}

/* ============================================================
   REAL STUDY DATA — metric grid, equation, reputation compare
   ============================================================ */

/* ---------- Metric grid (big number + label, reusable) ---------- */

.metric-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
  margin-top: 14px;
}

.metric-block {
  background: var(--white);
  padding: 14px 12px;
}

.metric-value {
  display: block;
  font-family: var(--serif);
  font-size: 1.15rem;
  line-height: 1;
  color: var(--navy);
  margin-bottom: 6px;
}

.metric-value.primary {
  font-size: 1.75rem;
}

.metric-value.accent { color: var(--accent); }

.metric-label {
  display: block;
  font-family: var(--mono);
  font-size: 0.62rem;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--muted);
}

@media (max-width: 620px) {
  .metric-grid { grid-template-columns: repeat(2, 1fr); }
}

/* ---------- Hero study scorecard ---------- */

.study-card {
  border: 1px solid var(--line);
  background: var(--white);
  padding: 24px;
}

.study-meta {
  font-family: var(--mono);
  font-size: 0.68rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 4px;
}

.study-date {
  font-family: var(--mono);
  font-size: 0.68rem;
  color: var(--muted);
  margin-bottom: 18px;
}

.study-business + .study-business { margin-top: 22px; padding-top: 20px; border-top: 1px solid var(--line-soft); }

.study-business .who { font-size: 0.95rem; color: var(--navy); font-weight: 600; }
.study-business .who.leader { color: var(--navy); }
.study-business .who.lower { color: var(--muted); }

/* ---------- Equation row ---------- */

.equation-row {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 16px;
  margin-top: 22px;
  padding-top: 18px;
  border-top: 1px solid var(--line);
  flex-wrap: wrap;
}

.equation-item { text-align: center; }

.equation-num {
  display: block;
  font-family: var(--serif);
  font-size: 1.35rem;
  color: var(--navy);
  line-height: 1;
}

.equation-label {
  display: block;
  font-family: var(--mono);
  font-size: 0.6rem;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--muted);
  margin-top: 3px;
}

.equation-op {
  font-family: var(--serif);
  font-size: 1.15rem;
  color: var(--line);
}

.study-note {
  font-size: 0.78rem;
  color: var(--muted);
  margin-top: 16px;
}

/* ---------- Reputation vs AI-visibility comparison ---------- */

.reputation-card {
  border: 1px solid var(--line);
  background: var(--white);
  padding: 22px 24px;
  margin-top: 18px;
}

.reputation-head {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  flex-wrap: wrap;
  gap: 8px 16px;
  margin-bottom: 2px;
}

.reputation-name {
  font-family: var(--serif);
  font-size: 1.1rem;
  color: var(--navy);
}

.reputation-stars {
  font-family: var(--mono);
  font-size: 0.8rem;
  color: var(--muted);
  white-space: nowrap;
}

/* ---------- Platform detail list (single-status variant) ---------- */

.platform-detail {
  list-style: none;
  margin: 16px 0 0;
  padding: 0;
  border-top: 1px solid var(--line);
}

.platform-detail li {
  display: grid;
  grid-template-columns: 150px 1fr;
  gap: 12px;
  align-items: center;
  padding: 10px 0;
  border-bottom: 1px solid var(--line-soft);
}

.platform-detail .matrix-platform { font-family: var(--mono); font-size: 0.78rem; color: var(--muted); }

.platform-status { font-size: 0.88rem; display: flex; align-items: center; gap: 7px; }
.platform-status .mark { font-family: var(--serif); width: 14px; }
.platform-status.hit { color: var(--navy); font-weight: 600; }
.platform-status.hit .mark { color: var(--accent); }
.platform-status.miss { color: var(--muted); }

@media (max-width: 560px) {
  .platform-detail li { grid-template-columns: 1fr; gap: 3px; }
  .platform-detail .matrix-platform { font-size: 0.72rem; letter-spacing: 0.03em; text-transform: uppercase; }
}


@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  * { animation-duration: 0.001ms !important; transition-duration: 0.001ms !important; }
}